In preparation for an open house welcoming two new clinics to the same building, Idaho Surgical Associates (ISA) decided to create a collateral piece to introduce their three surgeons to potential patients attending the event. Though initially they thought this would be a one-time-use piece, I was able to create a piece that could be used routinely. I pulled the majority of the copy from the ISA website, reducing the project’s time and cost. The design was based on previous branding collateral made for ISA.
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